Newsletter Privacy Policy

Silo AI Oy referred as “Silo.AI”, “we”, “us” and “our” in the text is committed to ensure that your privacy is protected. This policy only explains the privacy practices for Silo.AI newsletter. You can check our website’s privacy policy for further information on our privacy practices.

This policy notifies you of;

  • what personal information is being collected,
  • how it is collected,
  • how it is used,
  • the purposes and the legal basis of our processing,
  • with whom it is shared,
  • erasure of your information when you unsubscribe or ask to be forgotten,
  • your rights on your information,
  • how to practise your rights and address your concerns over misuse of your information,
  • data security measures we have taken.

We have put Website Privacy PolicyCookie PolicyRecruitment Privacy Policy in place separately, in order to be more transparent and clear about our different personal data collection and processing practices.

1. What is Silo.AI newsletter?

We share locally produced expert content on Artificial Intelligence and related topics with you, and we invite you to the Artificial Intelligence related events hosted by us through our newsletter. This newsletter is primarily a tool for our Business to Business (B2B) marketing purposes.

2. Information collection

2.1. What information do we collect?

To send you our newsletter we collect your email address. When you subscribe to our newsletter from our webpage, we also collect your IP address and other geographical information (longitude, latitude, time zone), and cookies on your computer to improve the functionality of our website. Please check our Cookie Policy for further information.

2.2. Ways we collect your information and the legal basis of processing

2.2.1. When you subscribe to our newsletter:

We collect the information that you voluntarily give us via signing up for our newsletter.

What is the legal basis?

The legal basis is your consent in this case. You have the right to withdraw consent by unsubscribing to our newsletter.

2.2.2. Information we collect from our customers:

We process the contact information of our customers. We also process those information to send our customers newsletters to share content produced by Silo.AI and affiliates, and inviting them to the events hosted by us.

What is the legal basis?

We have our legitimate interest to be the legal basis of our processing. Newsletters are part of our business communications with our customers.

Under this basis you have the right to object to processing at any time. Please refer to Section 6.2 for further information on your rights on your information.  

3. How do we use your information?

Unless you ask us not to, we will contact you via email to share blog posts and articles written by our experts, to invite you to an event related to AI, or to tell you about changes to this privacy policy.

4. Do we share your information with any third parties?

We only share your information with customer relationship management (CRM) and marketing software providers which are the following:

HubSpot (HubSpot, Inc.) – This is the service enables us to collect the information when you write down your email to subscribe to our newsletter.

The core HubSpot products are currently hosted in U.S.-based data servers. HubSpot participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework which means data transfer outside the EU to HubSpot’s servers is acceptable. HubSpot is responsible for the processing of personal data it receives under the Privacy Shield Framework and subsequently transfers to a third party acting as an agent on its behalf. Please check HubSpot’s privacy policy to see the list of their subcontractors and to get further information about their data privacy practices.

MailChimp (The Rocket Science Group LLC d/b/a MailChimp) – This is the marketing automation tool we use to strategise and optimise our email marketing activities.

MailChimp’s servers are located in the United States, so your information may be transferred to, stored, or processed in the United States. MailChimp participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework. Under these circumstances, it is acceptable to transfer data outside EU to MailChimp’s servers. MailChimp may share your information with their third party service providers for the provision of services to them and in a manner that is consistent with their privacy policy.

Trello (Trello, Inc.) – Trello is the web based application that our Marketing and Support Teams uses to stay organised and communicate around the marketing practices. This information is stored by Trello on their servers in US. Trello complies with the EU Data Protection Directive through Privacy Shield certification. Trello may share your information with other third parties in a manner that is consistent with their privacy policy.

All these service providers listed above just process the data on our behalf, so they have the role to be data processor of your data.

5. Data security

We have put in place systems to safeguard the information you provide us. We always use encrypted connections and everyone in our company has encrypted their computer’s hard drive in case of any burglary.

We will never provide access to our databases to any third party, except to the extent necessary to conduct the operations of the newsletter explained in Section 4. We will not sell or rent any of your information to anyone.

In our organisation, we restrict access to all personal information and have a defined access management process. Only our Marketing, Support and Sales Teams and our Data Protection Officer has access to your information.

6. Access and control your information

6.1. How to unsubscribe from the newsletter?

You may unsubscribe of any future contacts from us at any time. You can opt-out by clicking the unsubscribe button at the end of the email when you receive our newsletter or any email from us, or by sending an email to our Communications & Marketing Lead, Pauliina Alanen, with the word UNSUBSCRIBE in email subject.

6.2. Your rights on your information

As the owner of your own personal information, you have the following rights regarding the processing we do:

  1. You have the right to see what data we have about you, if any.
  2. You have the right to receive the data we have about you and to transmit it to another service provider.
  3. You have the right to change/correct any data we have about you.
  4. You have the right to opt-out from any future contacts.
  5. You have the right to be forgotten, meaning that you can ask complete erasure of your data.
  6. You have the right to express any concern you have about our use of your data.
  7. You have the right to object to our processing of your data.

Please contact our Data Protection Officer to practise your rights. The contact information could be found on “Contact us”, Section 9.

7. Erasure of your information

7.1. When you unsubscribe

When you unsubscribe from the newsletter we move your information to the unsubscribed contacts list immediately.

7.2. When you ask to be forgotten

When you ask to be forgotten meaning that you ask the complete erasure of your information, we will erase the information without undue delay, including all backups, local and physical copies.

8. Changes to this privacy policy

We regularly review this privacy policy and we will let you know about any updates on this privacy policy.

9. Contact us

Thanks for reading our newsletter privacy policy.

Topics related to practising your rights and to this privacy policy, please email us at 

We will use your information to respond to you, regarding the reason you contacted us. Silo.AI’s head quarters is located at Fredrikinkatu 57 C 00100 Helsinki, Finland. The contact email is and the phone number is +358 40 359 1299.

This privacy policy was last updated on 14 April, 2020.